Purpose-built across the commercial value chain — from market signal to post-stay reactivation. Each speaks its own corner of the data: Databricks, Supermetrics, Salesforce Marketing Cloud, GA4, and Opera Cloud.
Guest data, made conversational.
Natural-language queries across reservations, revenue, and guest behaviour — with RFM segmentation scored across five source-market pools. Built for the three DMMs.
Competitive positioning, rate parity, and demand signals across primary source markets. Meta pricing and competitor-offers trackers consolidated into a single agent view.
Performance marketing across Google Ads, Meta, and organic social — with attribution, spend efficiency, and creative-fatigue diagnostics in one view. Briefs feed the external agency.
On-site behaviour, funnel diagnostics, and conversion-rate anomalies by property and source market — tied back to booking engine outcomes and segmented by sector.
Email journeys, loyalty moments, reactivation, and retention — orchestrated through Marketing Cloud and fed by unified guest profiles in Data Cloud.